LATAM Group, through its cargo affiliates, successfully concluded another Valentine’s Day season, reaffirming its leadership for the fourth consecutive year in the air transport of flowers from Colombia and Ecuador, with more than 24,000 tons shipped to the United States and Europe.

To meet the season’s high demand, the group deployed an intensive three-week operation with approximately 430 flights from Bogotá, Medellín, and Quito, ensuring on-time performance, proper product handling, and direct connectivity to the United States, the primary destination for the flowers transported.

“Valentine’s Day is one of the most demanding seasons for the flower industry in the region, and leading this market for the fourth consecutive year directly reflects the trust our customers place in LATAM Cargo. Our role as a partner to the industry goes beyond specific peak seasons: we support our customers year-round, ensuring capacity, operational flexibility, and reliable service when they need it most,” said Claudio Torres Faini, Commercial Director South America at LATAM Cargo Group.

Of the total volume transported, approximately 12,000 tons originated in Ecuador, while more than 12,300 tons were shipped from Colombia. These results were made possible by the robust capacity of LATAM Group’s freighter fleet and its operational flexibility to respond to the season’s heightened demand.

The group’s leadership this season is underpinned by a strong, consistent operation with solid on-time performance in both flight departures and final delivery, supported by close and ongoing collaboration with customers, suppliers, and airport teams, focused on developing alternatives that ensure best-in-class service and proper product care. This approach has enabled LATAM to continue expanding within the region’s floriculture sector. In this context, during 2025 the company transported more than 245,000 tons of flowers from both countries, reaffirming the relevance and scale of its operation.