Air cargo markets continue to face rapid changes in both capacity and demand, influenced by geopolitical factors, supply chain challenges, and emergence of commodities such as high-tech and semiconductors. By integrating Rotate’s Live Capacity and Air Demand products, GEODIS will gain access to an unprecedented, end-to-end view of both sides of the market.

Rotate’s Live Capacity provides hourly insights into global air cargo supply using real-time aircraft positioning data. Covering all carriers, all airports, and all flown flights, including passenger belly capacity, freighters, and charter operations. The product gives GEODIS a flight-level view of the world’s available air cargo capacity. Historical data dating back to 2018 enables the company to track structural market changes over time.

Rotate’s Air Demand product complements this with a deep understanding of market needs. By combining trade data, traffic flows, and additional external sources, Air Demand provides volume intelligence across all major trade lanes, including granular insights into 5,000+ commodities and critical e-commerce lanes. Updated monthly with historical data reaching back to 2010, it gives GEODIS a clear line of sight into evolving demand patterns and emerging commercial opportunities.

Ryan Keyrouse, Cofounder & CEO of Rotate, shared his perspective on the partnership and the value of data-driven decision making:

“We’re proud to be working alongside GEODIS as they continue to strengthen their data capabilities. In today’s environment, the ability to turn complex data into clear, actionable insight is critical. Together, we’re helping their teams make faster, more informed decisions across their global air freight network.”

Casper Hedemann, SVP Global Air Freight at GEODIS, also commented on how the collaboration is helping the company strengthen its approach to market insights and operations:

“The air cargo market is becoming increasingly dynamic, and it’s important that we keep up with it. Working with Rotate has been valuable, not just for their data capabilities, but for the close collaboration with their team. That combination is helping us advance a more data-driven approach across the business.”