Global GSA Group marks its 30th anniversary by unveiling a new brand identity and logo, symbolizing the company’s evolution from a traditional GSA to a global reference in specialized cargo expertise. This milestone coincides with the start of a new chapter under the recently appointed management team, led by CEO Aytekin Saray.

“Entering this new chapter is about sharpening our strategic focus,” said Global GSA Group founder Ismail Durmaz. “For three decades, our partners have trusted us because we deliver consistently, transparently, and across every cargo vertical. Our new identity highlights the depth of our specialized capabilities and reinforces our commitment to advancing the industry through stronger partnerships, disciplined execution, and long-term vision.”

The new identity, anchored by a modern, interconnected three-G symbol, reflects Global GSA Group’s transition into a true “GSA+”, one that brings together human expertise, digital intelligence, and a flexible ecosystem of specialized partners. This refreshed visual language represents the company’s ability to evolve with the industry, strengthening capabilities in high-demand sectors and adapting its partnerships to meet shifting market needs. It embodies the Group’s renewed focus on “Cargo Expertise in Action,” highlighting results, trusted relationships, and expertise demonstrated through daily performance.

“Turning 30 is more than a celebration, it marks our evolution,” said CEO Aytekin Saray. “Our new brand reflects who we are today: agile, data-driven, and people-powered. It captures our ambition to lead in specialized cargo solutions while remaining anchored in trust, action, and performance.”