SATS Ltd (SATS) and its wholly-owned subsidiary Worldwide Flight Services (WFS), known collectively as the SATS Group, has launched a new unified global visual identity to reflect their integration and vision to become the world’s leading aviation solutions provider.

The brand refresh comes 18-months after SATS completed the acquisition of WFS. Aligning the two identities celebrates the coming together of SATS and WFS, whilst embracing their strong heritage. This includes retaining the WFS brand name in the Americas and EMEAA in acknowledgement of its long track record of operational excellence and strong customer relationships.

“To our SATS and WFS teams around the world, our new unified visual identity signals we are one aligned organisation with a clear vision.” said Kerry Mok, President and Chief Executive Officer of SATS Ltd. “This refresh highlights our connected network, capabilities, and the combined expertise we bring to the industry. We will strive to provide our customers with aviation solutions powered by our service excellence, agile innovation and global reach,” he added.

The new visual identity features a double loop and a ‘to the power of’ mathematical symbol to signify the coming together of SATS and WFS to power a world of trade, travel and taste via the Group’s connected global network of aviation gateway services, air cargo handling, and food solutions.

The new visual will be rolled out in phases over the next three years. It will eventually appear on SATS’ and WFS’ uniforms, airport vehicles, and infrastructure such as warehouses and central kitchens. The phased deployment reflects a pragmatic approach to introducing the new logo across SATS’ group global network, which comprises over 215 stations in 27 countries.